Understanding the key drivers of demand for your products and services is critical to running your operation. Effective demand forecasting establishes the foundations for operational optimisation, including pricing strategy, supply-chain and inventory, asset utilisation, and resource rostering.

Taking control of your pricing strategies enables effective management decision making to respond to changing market behaviour.  Adopting a thorough test and learn mindset allows you to accelerate the adoption of advanced pricing strategies and control product volume/margin mix.

AI and machine learning allow the automation of tasks and reduce the time invested in operational efficiencies.  By implementing ML technology, organisations can experience benefits such as increased productivity, efficiency, and cost savings.  Increasingly, this will include edge capabilities.

Customers increasingly expect personalised experiences in their purchasing interactions.  Recommendation engines can offer tailored suggestions to your users, and personalisation drives metrics such as lifetime value, conversion rate or retention.

An understanding of your customer base is the basis for value-add commercial decision making.  Better understand and drive value from your customers through segmentation and studying lifetime value, churn and retention, and behavioural propensity.

Having access to a wealth of location based market information at your fingertips allows marketing and operations teams to make decisions with confidence based on real data in real time. Forecast creates bespoke market assessment tools using both public data and proprietary information stored in your company records.